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Brands & Stores

Every brand whose products we've reviewed gets a page — how many of their products we've tagged, which lists they appear in, and what we'd buy or skip. Brand pages are generated from the product records, so the counts are always current.

299
brands: 540
products: 37
stores

A brand tier is a summary, never a verdict.Tiers are computed from the products we've already tagged — a brand can have a “Strong record” and still have one product we'd skip, and a brand on watch can make one thing we love. Always read the product page. Brands we've fully reviewed also carry a safety grade — that one is our editorial verdict, and it links to the full review. How brand tiers are calculated

Brands A–Z

How brand tiers are calculated

Tiers derive from the SafeMama Scores and recall records of a brand's tagged products — nothing is assigned by hand, and a tier updates the moment its products do.

On watchAny product currently under an active recall.
Not yet ratedNo products with a computed SafeMama Score yet.
Strong recordEvery scored product sits in the Safer-choice band (80 or above).
Mixed recordAnything else — at least one scored product below 80.

The score formula itself is published at how we choose.

Stores & retailers

37 rated stores, across six categoriesTrust, value, selection, shipping, and service — plus how much of each store's catalog is actually non-toxic-vetted.