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Brands & Stores
Every brand whose products we've reviewed gets a page — how many of their products we've tagged, which lists they appear in, and what we'd buy or skip. Brand pages are generated from the product records, so the counts are always current.
- 299
- brands
- 540
- products
- 37
- stores
A brand tier is a summary, never a verdict.Tiers are computed from the products we've already tagged — a brand can have a “Strong record” and still have one product we'd skip, and a brand on watch can make one thing we love. Always read the product page. Brands we've fully reviewed also carry a safety grade — that one is our editorial verdict, and it links to the full review. How brand tiers are calculated
Brands A–Z(9 matches)
- ATTITUDERecommendedcleaning · deodorant · skincare · EWG VERIFIED across a broad range of cleaning products — EWG's own register lists a dozen or more ATTITUDE items, including several all-purpose cleaners, dishwashing liquids and laundry detergents (checked 2026-08-24). That is materially wider coverage than most brands claiming the same mark. The company also claims FSC certification for its cardboard packaging and PETA cruelty-free status; it does NOT claim ECOLOGO on its own site, despite retailer listings that say so. Not an EPA Safer Choice partner (EPA's own dataset checked 2026-08-24, zero listings) — not a mark against it, just a different certification route. Formulated and manufactured in the company's own facilities. No CPSC recall records — the four query hits (2007-2010 apparel and a 1983 air pistol) are word-match false positives on the common word "attitude", not ATTITUDE recalls. No California Proposition 65 notices name this brand (CA AG register swept 2026-08-22).
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- babylettoAcceptablesleep · nursery · We read the Consumer Product Safety Commission's notice 25-392 (17 July 2025): babyletto Kiwi Electronic Recliner and Swivel Gliders with USB port, about 9,030 units in the U.S. and about six in Canada, sold May 2023 to February 2025 for about $800; the USB module can overheat and spark; 37 reports of overheating, smoking or sparking including one minor injury, no fires or property damage reported; the remedy is a free repair kit. A search of CPSC's recall database for babyletto in the recall title returned nothing, and a product-name search returned only that recall (as of 2026-11-04). We found no crib recall under the babyletto name. The company behind babyletto has older recalls under other brand names, including DaVinci cribs (2015), Million Dollar Baby dressers (2013) and a drop-side crib repair (2010), none involving a babyletto crib. babyletto displays GREENGUARD Gold on its cribs; UL's register is behind a human-verification check we could not complete, so we record it as the maker's claim. babyletto's support page says its paint is lead, phthalate and formaldehyde safe, and that it tests full-size cribs annually to CPSC and ASTM standards; we did not see the test reports. Federal dockets under the company's legal name (CourtListener, 2026-11-04) include two Americans with Disabilities Act website cases (2021 and 2022, both closed) and a telephone-consumer-protection case filed in July 2026. Two other cases, a 2010 case in Oklahoma (Buzadzhi, N.D. Okla. 4:10-cv-00247, closed 2011) and a 2020 case in Massachusetts (Pew, D. Mass. 1:20-cv-11525), we have not read and do not characterize.7products4lists1picks0avoid
- California BabyAcceptableskincare · No CPSC recall records and no FDA enforcement records found. Manufacturing is in-house at an FDA-registered facility in Los Angeles. No California Proposition 65 notices name this brand (CA AG register swept 2026-08-22). One docketed federal class action over "natural" labeling, resolved 2026-08-30 — see litigation below.
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- DaVinciCautionsleep · nursery · Recalls (Consumer Product Safety Commission, read 2026-11-04). 15-185, 15 July 2015: Bexco Enterprises Inc. of Montebello, California; about 11,660 cribs (40 more in Canada); models Reagan M2801, Emily M4791, Jamie M7301 and Jenny Lind M7391; built May to December 2012, sold May 2012 to December 2013 at Target, juvenile stores and Amazon for $150 to $250; mattress-support bracket can break; 10 reports, no injuries. 16-002, 1 October 2015: same four models, additional serial numbers, about 6,000 more cribs; five more reports, no injuries. Both are more than three years old and name the Jenny Lind line we list, so they set the grade under Rule 1. Other DaVinci recalls: Bailey bassinet, 20-711 (5 December 2019, support legs can break, 19 reports, no injuries) and 20-762 (9 July 2020, mattress support can disengage, 13 reports, no injuries), about 3,000 units each. We found no recall of the Kalani. 13-106 (30 January 2013): about 18,000 Million Dollar Baby four-drawer dressers, sold as part of the DaVinci collection, that can tip over when a child climbs the open drawers; CPSC reported two deaths (an 11-month-old and a 20-month-old), cause not determined; the remedy is a free wall-anchor kit. 10-277 (24 June 2010): a repair program for about 156,000 drop-side cribs sold January 2000 to March 2010 under the Million Dollar Baby, Baby Mod and DaVinci names, after 43 reports of drop-side failures, eight of children entrapped (three with bruises) and three falls without injury; it lists an older Jenny Lind (M0391), not the M7391 of 2015. Certifications. DaVinci displays GREENGUARD Gold; UL's register could not be reached, so it is the maker's claim. Courts. Federal dockets under the company's legal name include two Americans with Disabilities Act website cases and a telephone-consumer-protection case, none a product matter. Two other cases, a 2010 case in Oklahoma (Buzadzhi, N.D. Okla. 4:10-cv-00247) and a 2020 case in Massachusetts (Pew, D. Mass. 1:20-cv-11525), we have not read and do not characterize.3products4lists0picks0avoid
- Dr. Bronner'sRecommendedcleaning · Certified organic since 2003 (USDA National Organic Program), Fair Trade certified since 2006, co-developer of the Regenerative Organic Certification (2018). Voluntarily withdrew from B Corp certification in February 2025 over concerns about the dilution of B Lab's standards — a withdrawal by the company, not a revocation. No CPSC or FDA records found. One California Proposition 65 notice: in July 2023 an individual alleged mercury in Dr. Bronner's All-One Chocolate (Salted Dark Chocolate) without the required warning. No court docket was ever recorded against it, so it is not carried as litigation. It concerns the chocolate bar, not the castile soap.
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- Earth Mama OrganicsAcceptableskincare · sunscreen · Certified organic (Oregon Tilth), Non-GMO Project Verified, and EWG Verified lines; also Leaping Bunny certified and a National Eczema Association Seal of Acceptance on select products. California Proposition 65 60-day notice AG 2025-04854, filed 2025-12-04 by the Center for Environmental Health, alleges lead in Earth Mama Baby Mineral Sunscreen Lotion SPF 40 (3 oz) and names EM Organics, LLC, ELEEO Earth Mama, LLC and Whole Foods Market California, Inc. Proposition 65 is a warning-label statute, not a safety standard: the notice alleges the product was sold without a lead warning, and the Attorney General's register recorded no complaint, settlement or judgment on it as of 2026-10-15.6products4lists0picks0avoid
- OlababyAcceptablefeeding · We found no recall under "Olababy" or "Ola baby" in CPSC (title, manufacturer, product name and description fields) or in openFDA food, drug or device enforcement as of 2026-10-12, and no entry in Health Canada's recall database or the EU Safety Gate. We found no California Proposition 65 60-day notice naming Olababy on either the alleged-violator or the product field as of 2026-10-12. One federal docket names the company and it is a patent dispute, not a safety matter: Tendertouch v. Olababy, N.D. Cal. 3:16-cv-06856, filed 2016-11-29, nature of suit 830 Patent, terminated 2017-07-19. The testing the company cites — ASTM F963, CPSIA, EN 14350 and EU 10/2011 for the finished product, and its silicone supplier's certification to FDA 21 CFR 177.2600 — are conformity standards and the company's own lab reports, not third-party certifications with a public register.
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- PipetteRecommendedResearch in queue0products0lists0picks0avoid
- SoCozyAcceptableskincare · No CPSC recall records and no FDA drug enforcement records found for SoCozy. Zero California Proposition 65 60-day notices name SoCozy, "So Cozy", "Cozy" in any form, or Eli Brands (CA AG register swept 2026-09-25). Zero federal dockets of any kind name SoCozy or Eli Brands LLC on CourtListener — a confirmed empty result set, count 0. The query was `"SoCozy" OR "Eli Brands"`, so it did NOT cover Eli Personal Care LLC, which is the entity the USPTO register names as owner of the SOCOZY mark; that entity is unsearched rather than clear. No third-party certification was found on a certifier's own register; the brand's "no parabens, no sulfates, no phthalates, no formaldehyde, no synthetic dyes, no propylene glycol" and "no animal testing" claims are its own.
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How brand tiers are calculated
Tiers derive from the SafeMama Scores and recall records of a brand's tagged products — nothing is assigned by hand, and a tier updates the moment its products do.
- On watchAny product currently under an active recall.
- Not yet ratedNo products with a computed SafeMama Score yet.
- Strong recordEvery scored product sits in the Safer-choice band (80 or above).
- Mixed recordAnything else — at least one scored product below 80.
The score formula itself is published at how we choose.