ATTITUDE safety review
Founded 2006 · Montreal, Quebec, Canada (5605 De Gaspe #900, H2T 2A4) · Part of Bio Spectra Inc.
Our verdict
RecommendedATTITUDE is our top pick for a non-toxic all-purpose cleaner and it holds up on the part that usually falls apart: the claims are someone else's to check. Its products carry the EWG VERIFIED mark, which is a program with published criteria rather than a self-applied label, and EWG maintains a brand listing you can look up. The company manufactures in its own Montreal facilities instead of outsourcing, which is unusual at this price. We found no recall in CPSC records as of August 2026. The trade-off is ordinary rather than alarming: plant-based surfactants take more effort on heavy grease than conventional cleaners do.
- Best for
- An everyday all-purpose cleaner whose ingredient screening is verified by a third party rather than asserted on the bottle.
- Skip if
- You need something that cuts baked-on grease with one pass — this is a gentler formula and it behaves like one.
Reviewed by Dan Golden · September 2026
Company facts
- What they make
- cleaning, body care, baby
- Where it's made
- ATTITUDE is the consumer brand of Bio Spectra Inc., a Montreal company. It formulates and manufactures in its own facilities rather than contracting production out, and states it screens against a list of more than 10,000 banned ingredients aligned to EWG's standards. Products carry the EWG VERIFIED mark.
The company behind Bio Spectra Inc.
- Founded
- 2006
- Headquarters
- Montreal, Quebec, Canada
- Ownership
- Independent
No outside owner who can reset the standards.
Safety breakdown
EWG VERIFIED across a broad range of cleaning products — EWG's own register lists a dozen or more ATTITUDE items, including several all-purpose cleaners, dishwashing liquids and laundry detergents (checked 2026-08-24). That is materially wider coverage than most brands claiming the same mark. The company also claims FSC certification for its cardboard packaging and PETA cruelty-free status; it does NOT claim ECOLOGO on its own site, despite retailer listings that say so. Not an EPA Safer Choice partner (EPA's own dataset checked 2026-08-24, zero listings) — not a mark against it, just a different certification route. Formulated and manufactured in the company's own facilities. No CPSC recall records — the four query hits (2007-2010 apparel and a 1983 air pistol) are word-match false positives on the common word "attitude", not ATTITUDE recalls. No California Proposition 65 notices name this brand (CA AG register swept 2026-08-22).
Verified certifications
- EWG Verified
- FSC Certified
Certifications are listed by name and checked against the certifier's own database where one exists.
ATTITUDE on SafeMama
9 products reviewed · 7 lists · 3 SafeMama Picks
- 9
- products reviewed
- 3
- SafeMama Picks
- 0
- we'd skip
- 7
- best-of lists
EWG VERIFIED across a broad range of cleaning products — EWG's own register lists a dozen or more ATTITUDE items, including several all-purpose cleaners, dishwashing liquids and laundry detergents (checked 2026-08-24). That is materially wider coverage than most brands claiming the same mark. The company also claims FSC certification for its cardboard packaging and PETA cruelty-free status; it does NOT claim ECOLOGO on its own site, despite retailer listings that say so. Not an EPA Safer Choice partner (EPA's own dataset checked 2026-08-24, zero listings) — not a mark against it, just a different certification route. Formulated and manufactured in the company's own facilities. No CPSC recall records — the four query hits (2007-2010 apparel and a 1983 air pistol) are word-match false positives on the common word "attitude", not ATTITUDE recalls. No California Proposition 65 notices name this brand (CA AG register swept 2026-08-22).
A brand tier is a summary, never a verdict — always read the product page. How tiers are calculated
Where this brand appears
- Our PickNon-toxic cleaning products: what we actually useATTITUDE All Purpose Cleaner Spray, EWG Verified, Citrus Zest, 27 fl oz | Cuts Grease & Grime, Streak-Free, Counters Walls Floors & Sealed Wood, Everyday Use, 99% Naturally Derived, Multi Surface · updated Nov 2026
- Our PickSafe baby skin care: the everyday lotion cheat sheetATTITUDE Baby Lotion for Sensitive Skin, Unscented, EWG Verified, 8 Fl Oz | Fragrance Free Face & Body Moisturizer, Oat & Shea Butter, Babies & Toddlers, Silky Soft Feel, 98% Naturally Derived, Vegan · updated Nov 2026
- Our PickNon-Toxic Dish Soap: What Dawn and Palmolive List, and What We'd BuyATTITUDE Unscented Dish Soap, EWG Verified, Fragrance Free, 23.7 fl oz | Cuts Grease & Food Residue, Rich Foaming Action, Rinses Clean, Gentle on Hands, 98% Naturally Derived, Dishwashing Liquid · updated Oct 2026
- ListedAluminum-Free Deodorant: What's on the Label of Dove, Secret, Degree, Old Spice and Native, and What We'd BuyATTITUDE 48 Hour Unscented Deodorant for Sensitive Skin, Aluminum Free | Odor Control, No Baking Soda or Added Fragrance, Gentle Glide with Oat, EWG Verified, 98% Naturally Derived, 2.64 Oz · updated Oct 2026
- ListedSafer deodorant cheat sheetATTITUDE 48 Hour Unscented Deodorant for Sensitive Skin, Aluminum Free | Odor Control, No Baking Soda or Added Fragrance, Gentle Glide with Oat, EWG Verified, 98% Naturally Derived, 2.64 Oz · updated Nov 2026
- CitedCleaningATTITUDE All Purpose Cleaner Spray, EWG Verified, Citrus Zest, 27 fl oz | Cuts Grease & Grime, Streak-Free, Counters Walls Floors & Sealed Wood, Everyday Use, 99% Naturally Derived, Multi Surface · updated Nov 2026
- ListedGreen cleaning products: the environmental side of the same shelfATTITUDE All Purpose Cleaner Spray, EWG Verified, Citrus Zest, 27 fl oz | Cuts Grease & Grime, Streak-Free, Counters Walls Floors & Sealed Wood, Everyday Use, 99% Naturally Derived, Multi Surface · updated Nov 2026
ATTITUDE products we track
ATTITUDE Baby Lotion for Sensitive Skin, Unscented, EWG Verified, 8 Fl Oz | Fragrance Free Face & Body Moisturizer, Oat & Shea Butter, Babies & Toddlers, Silky Soft Feel, 98% Naturally Derived, Vegan
ATTITUDE Detangling Spray, EWG Verified, Vegan & Plant-Based Hair Care, Leave-In for Smooth & Manageable Hair, Pear & Amber Scent, 8 Fl Oz
ATTITUDE Dish Soap, EWG Verified, Citrus Zest, 23.7 fl oz | Cuts Grease & Food Residue, Rich Foaming Action, Rinses Clean, Gentle on Hands, 97% Naturally Derived, Dishwashing Liquid
ATTITUDE Dish Soap, EWG Verified, Citrus Zest, 33.8 fl oz | Cuts Grease & Food Residue, Rich Foaming Action, Rinses Clean, Gentle on Hands, 97% Naturally Derived, Dishwashing Liquid
ATTITUDE Free and Clear Liquid Laundry Detergent, Unscented, 40 Loads | EWG Verified, Fragrance & Dye Free, Removes Stains & Odors, HE & Standard Washers, 98% Naturally Derived, Sensitive Skin
ATTITUDE Unscented Dish Soap, EWG Verified, Fragrance Free, 33.8 fl oz | Cuts Grease & Food Residue, Rich Foaming Action, Rinses Clean, Gentle on Hands, 98% Naturally Derived, Dishwashing Liquid
We couldn't confirm a live listing for this exact product — this opens a filtered search of merchants for the same model.
Recall history
No recalls found. We checked CPSC and FDA recall databases as of September 15, 2026 and found no recalls for this brand. Recall databases update continuously — if you own a recalled product, the official notice is always the source to follow.
Look this brand up elsewhere
Independent places to check a brand's record — we link them, they don't pay us.