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Brands & Stores
Every brand whose products we've reviewed gets a page — how many of their products we've tagged, which lists they appear in, and what we'd buy or skip. Brand pages are generated from the product records, so the counts are always current.
- 299
- brands
- 540
- products
- 37
- stores
A brand tier is a summary, never a verdict.Tiers are computed from the products we've already tagged — a brand can have a “Strong record” and still have one product we'd skip, and a brand on watch can make one thing we love. Always read the product page. Brands we've fully reviewed also carry a safety grade — that one is our editorial verdict, and it links to the full review. How brand tiers are calculated
Brands A–Z(7 matches)
- ATTITUDERecommendedcleaning · deodorant · skincare · EWG VERIFIED across a broad range of cleaning products — EWG's own register lists a dozen or more ATTITUDE items, including several all-purpose cleaners, dishwashing liquids and laundry detergents (checked 2026-08-24). That is materially wider coverage than most brands claiming the same mark. The company also claims FSC certification for its cardboard packaging and PETA cruelty-free status; it does NOT claim ECOLOGO on its own site, despite retailer listings that say so. Not an EPA Safer Choice partner (EPA's own dataset checked 2026-08-24, zero listings) — not a mark against it, just a different certification route. Formulated and manufactured in the company's own facilities. No CPSC recall records — the four query hits (2007-2010 apparel and a 1983 air pistol) are word-match false positives on the common word "attitude", not ATTITUDE recalls. No California Proposition 65 notices name this brand (CA AG register swept 2026-08-22).
9products7lists3picks0avoid
- BadgerRecommendedbug-spray · sunscreen · gear · skincare · B Corp since 2011; USDA certified organic lines; mineral-only sun care with consistently low EWG hazard ratings.11products10lists1picks0avoid
- California BabyAcceptableskincare · No CPSC recall records and no FDA enforcement records found. Manufacturing is in-house at an FDA-registered facility in Los Angeles. No California Proposition 65 notices name this brand (CA AG register swept 2026-08-22). One docketed federal class action over "natural" labeling, resolved 2026-08-30 — see litigation below.
4products3lists0picks0avoid
- Dr. Bronner'sRecommendedcleaning · Certified organic since 2003 (USDA National Organic Program), Fair Trade certified since 2006, co-developer of the Regenerative Organic Certification (2018). Voluntarily withdrew from B Corp certification in February 2025 over concerns about the dilution of B Lab's standards — a withdrawal by the company, not a revocation. No CPSC or FDA records found. One California Proposition 65 notice: in July 2023 an individual alleged mercury in Dr. Bronner's All-One Chocolate (Salted Dark Chocolate) without the required warning. No court docket was ever recorded against it, so it is not carried as litigation. It concerns the chocolate bar, not the castile soap.
1products2lists0picks0avoid
- Each & EveryRecommendeddeodorant · No CPSC recall records, no openFDA drug enforcement records, and no California Proposition 65 60-day notice naming this brand (register swept 2026-09-25 on both the alleged-violator and product fields; the only near-matches on 'Each &' are unrelated 'Beach &' entries). A CourtListener RECAP search returns zero dockets for the brand. Each & Every is listed on PETA's Beauty Without Bunnies register, which records a company's own signed assurance against animal testing rather than an audit. THE EWG VERIFIED CLAIM IS CONFIRMED ON EWG'S OWN REGISTER, read in a browser on 2026-09-25: the program page for this brand lists eight Each & Every deodorants, among them "Each & Every Deodorant, Unscented & Fragrance Free". The cataloged product B07W4F2ZT4 is the unscented stick — Amazon's own scent selector on that listing reads "Scent: Unscented" and the seller is "Each and Every" — so the register entry and the product we link line up. Note ewg.org serves a Cloudflare bot challenge to automated requests and returns 403 to every path, so this cannot be re-checked by script; re-verification needs a browser. Separately, several Each & Every products carry EWG Skin Deep hazard ratings; Skin Deep is a rating database, not a certification, and the two should not be conflated in any published copy.
1products4lists1picks0avoid
- Earth Mama OrganicsAcceptableskincare · sunscreen · Certified organic (Oregon Tilth), Non-GMO Project Verified, and EWG Verified lines; also Leaping Bunny certified and a National Eczema Association Seal of Acceptance on select products. California Proposition 65 60-day notice AG 2025-04854, filed 2025-12-04 by the Center for Environmental Health, alleges lead in Earth Mama Baby Mineral Sunscreen Lotion SPF 40 (3 oz) and names EM Organics, LLC, ELEEO Earth Mama, LLC and Whole Foods Market California, Inc. Proposition 65 is a warning-label statute, not a safety standard: the notice alleges the product was sold without a lead warning, and the Attorney General's register recorded no complaint, settlement or judgment on it as of 2026-10-15.6products4lists0picks0avoid
- Green BeaverAcceptableResearch in queue0products0lists0picks0avoid
How brand tiers are calculated
Tiers derive from the SafeMama Scores and recall records of a brand's tagged products — nothing is assigned by hand, and a tier updates the moment its products do.
- On watchAny product currently under an active recall.
- Not yet ratedNo products with a computed SafeMama Score yet.
- Strong recordEvery scored product sits in the Safer-choice band (80 or above).
- Mixed recordAnything else — at least one scored product below 80.
The score formula itself is published at how we choose.