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Brands & Stores
Every brand whose products we've reviewed gets a page — how many of their products we've tagged, which lists they appear in, and what we'd buy or skip. Brand pages are generated from the product records, so the counts are always current.
- 299
- brands
- 540
- products
- 37
- stores
A brand tier is a summary, never a verdict.Tiers are computed from the products we've already tagged — a brand can have a “Strong record” and still have one product we'd skip, and a brand on watch can make one thing we love. Always read the product page. Brands we've fully reviewed also carry a safety grade — that one is our editorial verdict, and it links to the full review. How brand tiers are calculated
Brands A–Z(16 matches)
- ATTITUDERecommendedcleaning · deodorant · skincare · EWG VERIFIED across a broad range of cleaning products — EWG's own register lists a dozen or more ATTITUDE items, including several all-purpose cleaners, dishwashing liquids and laundry detergents (checked 2026-08-24). That is materially wider coverage than most brands claiming the same mark. The company also claims FSC certification for its cardboard packaging and PETA cruelty-free status; it does NOT claim ECOLOGO on its own site, despite retailer listings that say so. Not an EPA Safer Choice partner (EPA's own dataset checked 2026-08-24, zero listings) — not a mark against it, just a different certification route. Formulated and manufactured in the company's own facilities. No CPSC recall records — the four query hits (2007-2010 apparel and a 1983 air pistol) are word-match false positives on the common word "attitude", not ATTITUDE recalls. No California Proposition 65 notices name this brand (CA AG register swept 2026-08-22).
9products7lists3picks0avoid
- BLUELANDRecommendedcleaning · Certified B Corporation as legal entity One Home Brands, Inc., B Impact Score 110.0 in 2024 (B Lab's own directory). Cradle to Cradle: a MATERIAL HEALTH CERTIFICATE — one category of the Cradle to Cradle standard, not full product certification. EWG VERIFIED covers exactly TWO products on EWG's own register: Dishwasher Detergent (Fragrance-free) and Laundry Detergent Tablets (Fragrance Free) — the Multi-surface Spray Cleaner in the SafeMama catalog is NOT among them. Also EPA Safer Choice, USDA BioPreferred, Climate Label Certified (via The Change Climate Project), Leaping Bunny, Certified Vegan, and a National Eczema Association Seal of Acceptance on Free & Clear laundry. EPA SAFER CHOICE CONFIRMED on EPA's own certified-product dataset: a Safer Choice partner since 2020 with 28 listed products, and — unlike its EWG mark — that list DOES include the Multi-Surface Cleaner in the SafeMama catalog (UPCs 810018390174, 810018393786, 810018398026). No CPSC or FDA records found. No California Proposition 65 notices name this brand (CA AG register swept 2026-08-22).
2products4lists1picks0avoid
- Branch BasicsRecommendedcleaning · Four products listed on MADE SAFE's certified-products register (The Concentrate, Oxygen Boost, Hand Soap fragrance-free, Beeswax Candle) — including The Concentrate, which is the product the SafeMama kit is built on. EWG VERIFIED is also real but NARROWER: EWG's own register lists exactly two Branch Basics products, Dishwasher Tablets (Fragrance Free) and Oxygen Boost, and The Concentrate is not among them. Formula is fragrance-free, preservative-free and fully disclosed. NOT an EPA Safer Choice partner — checked against EPA's own certified-product dataset on 2026-08-24, zero Branch Basics listings. No CPSC or FDA records found. No California Proposition 65 notices name this brand (CA AG register swept 2026-08-22).
1products3lists0picks0avoid
- Dr. Bronner'sRecommendedcleaning · Certified organic since 2003 (USDA National Organic Program), Fair Trade certified since 2006, co-developer of the Regenerative Organic Certification (2018). Voluntarily withdrew from B Corp certification in February 2025 over concerns about the dilution of B Lab's standards — a withdrawal by the company, not a revocation. No CPSC or FDA records found. One California Proposition 65 notice: in July 2023 an individual alleged mercury in Dr. Bronner's All-One Chocolate (Salted Dark Chocolate) without the required warning. No court docket was ever recorded against it, so it is not carried as litigation. It concerns the chocolate bar, not the castile soap.
1products2lists0picks0avoid
- ECOScleaning5products1lists0picks0avoid
- Grab Greencleaning1products1lists0picks0avoid
- Molly's Sudsskincare · cleaning4products3lists0picks0avoid
- Mrs. MEYER'Sskincare · cleaning4products2lists0picks0avoid
- Nellie'scleaning2products1lists0picks0avoid
- Orchard Homecleaning1products1lists0picks0avoid
- Palmolivecleaning3products1lists0picks0avoid
- Puracycleaning3products3lists0picks0avoid
- Rockin' Greencleaning1products1lists0picks0avoid
- Rustic Strengthcleaning1products1lists0picks0avoid
- Seventh Generationcleaning7products1lists0picks0avoid
- Sonettcleaning2products1lists0picks0avoid
How brand tiers are calculated
Tiers derive from the SafeMama Scores and recall records of a brand's tagged products — nothing is assigned by hand, and a tier updates the moment its products do.
- On watchAny product currently under an active recall.
- Not yet ratedNo products with a computed SafeMama Score yet.
- Strong recordEvery scored product sits in the Safer-choice band (80 or above).
- Mixed recordAnything else — at least one scored product below 80.
The score formula itself is published at how we choose.