Our verdict
AcceptableSupernatural sells sprinkles and food colors made without synthetic dyes, and the panel on its own site for the Rainbow Starfetti we list supports that: the color comes from spirulina extract, paprika, turmeric, beets, purple sweet potato and red radish, with no FD&C dye and no lake. It is acceptable rather than recommended because every claim here is the company's own. It says its products are vegan, kosher and free of the top nine allergens by ingredient, and it tells customers plainly that most of its line cannot be certified organic or non-GMO because the natural colors themselves are not. We found no certification to check on a certifier's register. We found no recall under Supernatural, Supernatural Kitchen or Starfetti in openFDA or CPSC, no California Proposition 65 notice naming the company and no federal docket naming it in a case-name search as of 2026-10-12. Two things to know about the item we list. The company says Starfetti is one of two products still made by a partner overseas, and it does not say where. And on 2026-10-12 the company's own shop showed this item as out of stock.
- Best for
- Dye-free sprinkles for a birthday cake when a guest is avoiding synthetic colors, from a company that prints the full panel and a separate allergen chart.
- Skip if
- You need sprinkles packed in an allergen-dedicated facility. Supernatural says everything except its 25 lb cases is packed in shared facilities where allergens can be present.
Reviewed by Dan Golden · October 2026
Company facts
- What they make
- baking, sprinkles, food dyes
- Where it's made
- Supernatural, Inc. is a New York City company founded by Carmel Hagen, whom its site names as founder and chief executive. Trade press reported a $1.5 million seed round from angel investors in November 2021 and described it then as a four-year-old company. The company says its products are made, packed and warehoused in New Jersey, Indiana, Texas and Ohio, with two exceptions it names itself: Starfetti, the sprinkle we list, and Dinomite are "still made with our partner overseas". It does not name the partner or the country. It also says that everything except its 25 lb cases is packed in facilities that are not allergen-dedicated, which it says follow SQF allergen control protocols.
The company behind Supernatural, Inc.
- Founded
- 2015
- Headquarters
- New York, NY
- Ownership
- Independent
No outside owner who can reset the standards.
Safety breakdown
We found no FDA food enforcement record with Supernatural, Super Natural or Supernatural Kitchen as the recalling firm, and none naming Starfetti, as of 2026-10-12. A product-description search on the word does return records, and all belong to other companies: a 2021 recall of Kalona SuperNatural dairy by Farmers' All Natural Creamery, and two dietary-supplement recalls. We found no CPSC record for this company and no notice under California's Proposition 65, the state's warning-label law, naming it; the three notices that contain the word concern a mascara, rolling papers and a lanyard sold by a clothing retailer. CourtListener's two case-name hits are also other companies: Reid v. Hume Supernatural, Inc. (S.D.N.Y. 2024, a differently named company) and Supernatural, Inc v. Mervin Manufacturing (D. Minn. 2001, a trademark case that predates this company). No certification was read on a certifier's register; the company states its products are certified kosher and says most of its line is not certified organic or non-GMO.
Supernatural on SafeMama
4 products reviewed · 2 lists · 1 SafeMama Pick
- 4
- products reviewed
- 1
- SafeMama Picks
- 0
- we'd skip
- 2
- best-of lists
We found no FDA food enforcement record with Supernatural, Super Natural or Supernatural Kitchen as the recalling firm, and none naming Starfetti, as of 2026-10-12. A product-description search on the word does return records, and all belong to other companies: a 2021 recall of Kalona SuperNatural dairy by Farmers' All Natural Creamery, and two dietary-supplement recalls. We found no CPSC record for this company and no notice under California's Proposition 65, the state's warning-label law, naming it; the three notices that contain the word concern a mascara, rolling papers and a lanyard sold by a clothing retailer. CourtListener's two case-name hits are also other companies: Reid v. Hume Supernatural, Inc. (S.D.N.Y. 2024, a differently named company) and Supernatural, Inc v. Mervin Manufacturing (D. Minn. 2001, a trademark case that predates this company). No certification was read on a certifier's register; the company states its products are certified kosher and says most of its line is not certified organic or non-GMO.
A brand tier is a summary, never a verdict — always read the product page. How tiers are calculated
Where this brand appears
- Our PickDye-Free Sprinkles: What's in Betty Crocker and Wilton, and What We'd BuySupernatural Rainbow Softies Sprinkles, Dye-Free Vegan Baking Decor, 3oz | Plant-Based Colors & Vegan Ingredients | Make Baking More Colorful & Fun With Rainbow Sprinkles Made For Decorating & Eating · updated Oct 2026
- CitedNatural food coloring: safe, vibrant alternatives to chemical dyesSupernatural Rainbow Starfetti Sprinkles, Dye-Free Vegan Star Confetti, 3oz | Plant-Based Colors & Vegan Ingredients | Rainbow Star Sprinkles Made For Baking, Decorating, Lunchboxes & Everyday Treats · updated Nov 2026
Supernatural products we track
Supernatural Chocolate Softies, Dye-Free Fair Trade Dessert Sprinkles, 16oz | Fair Trade Chocolate & Vegan Ingredients | Chocolate Sprinkles Made For Baking, Decorating, Ice Cream, Sundaes & Bulk Treats
- Dye-Free
Ingredient panel checked · source
Supernatural Rainbow Nonpareils, Dye-Free Vegan Dessert Sprinkles Mix, 16oz | Plant-Based Colors & Vegan Ingredients | Rainbow Nonpareils Made For Baking, Decorating, Ice Cream, Brownies & Bulk Treats
- Dye-Free
Ingredient panel checked · source
Recall history
No recalls found. We checked CPSC and FDA recall databases as of October 14, 2026 and found no recalls for this brand. Recall databases update continuously — if you own a recalled product, the official notice is always the source to follow.