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Brands & Stores
Every brand whose products we've reviewed gets a page — how many of their products we've tagged, which lists they appear in, and what we'd buy or skip. Brand pages are generated from the product records, so the counts are always current.
- 299
- brands
- 540
- products
- 37
- stores
A brand tier is a summary, never a verdict.Tiers are computed from the products we've already tagged — a brand can have a “Strong record” and still have one product we'd skip, and a brand on watch can make one thing we love. Always read the product page. Brands we've fully reviewed also carry a safety grade — that one is our editorial verdict, and it links to the full review. How brand tiers are calculated
Brands A–Z(9 matches)
- Ancient Mineralsdeodorant1products1lists0picks0avoid
- ATTITUDERecommendedcleaning · deodorant · skincare · EWG VERIFIED across a broad range of cleaning products — EWG's own register lists a dozen or more ATTITUDE items, including several all-purpose cleaners, dishwashing liquids and laundry detergents (checked 2026-08-24). That is materially wider coverage than most brands claiming the same mark. The company also claims FSC certification for its cardboard packaging and PETA cruelty-free status; it does NOT claim ECOLOGO on its own site, despite retailer listings that say so. Not an EPA Safer Choice partner (EPA's own dataset checked 2026-08-24, zero listings) — not a mark against it, just a different certification route. Formulated and manufactured in the company's own facilities. No CPSC recall records — the four query hits (2007-2010 apparel and a 1983 air pistol) are word-match false positives on the common word "attitude", not ATTITUDE recalls. No California Proposition 65 notices name this brand (CA AG register swept 2026-08-22).
9products7lists3picks0avoid
- Each & EveryRecommendeddeodorant · No CPSC recall records, no openFDA drug enforcement records, and no California Proposition 65 60-day notice naming this brand (register swept 2026-09-25 on both the alleged-violator and product fields; the only near-matches on 'Each &' are unrelated 'Beach &' entries). A CourtListener RECAP search returns zero dockets for the brand. Each & Every is listed on PETA's Beauty Without Bunnies register, which records a company's own signed assurance against animal testing rather than an audit. THE EWG VERIFIED CLAIM IS CONFIRMED ON EWG'S OWN REGISTER, read in a browser on 2026-09-25: the program page for this brand lists eight Each & Every deodorants, among them "Each & Every Deodorant, Unscented & Fragrance Free". The cataloged product B07W4F2ZT4 is the unscented stick — Amazon's own scent selector on that listing reads "Scent: Unscented" and the seller is "Each and Every" — so the register entry and the product we link line up. Note ewg.org serves a Cloudflare bot challenge to automated requests and returns 403 to every path, so this cannot be re-checked by script; re-verification needs a browser. Separately, several Each & Every products carry EWG Skin Deep hazard ratings; Skin Deep is a rating database, not a certification, and the two should not be conflated in any published copy.
1products4lists1picks0avoid
- Green BeaverAcceptableResearch in queue0products0lists0picks0avoid
- HUMBLE SIMPLE AND TRUE.deodorant1products1lists0picks0avoid
- Little Seed Farmdeodorant1products1lists0picks0avoid
- Nativedeodorant1products2lists0picks0avoid
- PRETTY FRANKdeodorant1products2lists0picks0avoid
- Vanicreamdeodorant · sunscreen2products2lists0picks0avoid
How brand tiers are calculated
Tiers derive from the SafeMama Scores and recall records of a brand's tagged products — nothing is assigned by hand, and a tier updates the moment its products do.
- On watchAny product currently under an active recall.
- Not yet ratedNo products with a computed SafeMama Score yet.
- Strong recordEvery scored product sits in the Safer-choice band (80 or above).
- Mixed recordAnything else — at least one scored product below 80.
The score formula itself is published at how we choose.