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Brands & Stores
Every brand whose products we've reviewed gets a page — how many of their products we've tagged, which lists they appear in, and what we'd buy or skip. Brand pages are generated from the product records, so the counts are always current.
- 299
- brands
- 540
- products
- 37
- stores
A brand tier is a summary, never a verdict.Tiers are computed from the products we've already tagged — a brand can have a “Strong record” and still have one product we'd skip, and a brand on watch can make one thing we love. Always read the product page. Brands we've fully reviewed also carry a safety grade — that one is our editorial verdict, and it links to the full review. How brand tiers are calculated
Brands A–Z(27 matches)
- ATTITUDERecommendedcleaning · deodorant · skincare · EWG VERIFIED across a broad range of cleaning products — EWG's own register lists a dozen or more ATTITUDE items, including several all-purpose cleaners, dishwashing liquids and laundry detergents (checked 2026-08-24). That is materially wider coverage than most brands claiming the same mark. The company also claims FSC certification for its cardboard packaging and PETA cruelty-free status; it does NOT claim ECOLOGO on its own site, despite retailer listings that say so. Not an EPA Safer Choice partner (EPA's own dataset checked 2026-08-24, zero listings) — not a mark against it, just a different certification route. Formulated and manufactured in the company's own facilities. No CPSC recall records — the four query hits (2007-2010 apparel and a 1983 air pistol) are word-match false positives on the common word "attitude", not ATTITUDE recalls. No California Proposition 65 notices name this brand (CA AG register swept 2026-08-22).
9products7lists3picks0avoid
- Babo Botanicalsskincare · sunscreen · gear3products5lists0picks0avoid
- BadgerRecommendedbug-spray · sunscreen · gear · skincare · B Corp since 2011; USDA certified organic lines; mineral-only sun care with consistently low EWG hazard ratings.11products10lists1picks0avoid
- California BabyAcceptableskincare · No CPSC recall records and no FDA enforcement records found. Manufacturing is in-house at an FDA-registered facility in Los Angeles. No California Proposition 65 notices name this brand (CA AG register swept 2026-08-22). One docketed federal class action over "natural" labeling, resolved 2026-08-30 — see litigation below.
4products3lists0picks0avoid
- California Naturalsskincare1products2lists0picks0avoid
- Earth Mama OrganicsAcceptableskincare · sunscreen · Certified organic (Oregon Tilth), Non-GMO Project Verified, and EWG Verified lines; also Leaping Bunny certified and a National Eczema Association Seal of Acceptance on select products. California Proposition 65 60-day notice AG 2025-04854, filed 2025-12-04 by the Center for Environmental Health, alleges lead in Earth Mama Baby Mineral Sunscreen Lotion SPF 40 (3 oz) and names EM Organics, LLC, ELEEO Earth Mama, LLC and Whole Foods Market California, Inc. Proposition 65 is a warning-label statute, not a safety standard: the notice alleges the product was sold without a lead warning, and the Attorney General's register recorded no complaint, settlement or judgment on it as of 2026-10-15.6products4lists0picks0avoid
- EOskincare2products2lists0picks0avoid
- erbavivaskincare1products1lists0picks0avoid
- everyone for every bodyskincare1products1lists0picks0avoid
- Fairy Talesskincare1products1lists0picks0avoid
- GroViaskincare1products1lists0picks0avoid
- INNERSENSEskincare1products1lists0picks0avoid
- Jackson Reeceskincare1products1lists0picks0avoid
- JOONYAskincare1products1lists0picks0avoid
- LiceLogicskincare1products1lists0picks0avoid
- Mambino Organicsskincare1products1lists0picks0avoid
- Molly's Sudsskincare · cleaning4products3lists0picks0avoid
- Mrs. MEYER'Sskincare · cleaning4products2lists0picks0avoid
- Mustelaskincare1products1lists0picks0avoid
- OsoCozyskincare1products1lists0picks0avoid
- PipetteRecommendedResearch in queue0products0lists0picks0avoid
- SEENskincare1products1lists0picks0avoid
- SoCozyAcceptableskincare · No CPSC recall records and no FDA drug enforcement records found for SoCozy. Zero California Proposition 65 60-day notices name SoCozy, "So Cozy", "Cozy" in any form, or Eli Brands (CA AG register swept 2026-09-25). Zero federal dockets of any kind name SoCozy or Eli Brands LLC on CourtListener — a confirmed empty result set, count 0. The query was `"SoCozy" OR "Eli Brands"`, so it did NOT cover Eli Personal Care LLC, which is the entity the USPTO register names as owner of the SOCOZY mark; that entity is unsearched rather than clear. No third-party certification was found on a certifier's own register; the brand's "no parabens, no sulfates, no phthalates, no formaldehyde, no synthetic dyes, no propylene glycol" and "no animal testing" claims are its own.
1products2lists0picks0avoid
- The Honest Companyskincare · gear5products7lists0picks0avoid
- WaterWipesskincare1products2lists0picks0avoid
- Weledaskincare1products1lists0picks0avoid
- zYoungskincare1products1lists1picks0avoid
How brand tiers are calculated
Tiers derive from the SafeMama Scores and recall records of a brand's tagged products — nothing is assigned by hand, and a tier updates the moment its products do.
- On watchAny product currently under an active recall.
- Not yet ratedNo products with a computed SafeMama Score yet.
- Strong recordEvery scored product sits in the Safer-choice band (80 or above).
- Mixed recordAnything else — at least one scored product below 80.
The score formula itself is published at how we choose.