Our verdict
RecommendedThinkbaby has been making mineral sunscreen since 2007 and it is our top pick for pale kids for a straightforward reason: it is a zinc-based formula that actually rubs in, which is the thing most mineral sunscreens get wrong. The part worth knowing is that this is not just the company's own claim — Thinkbaby products appear in EWG's own EWG VERIFIED register, a program with published criteria that a brand cannot award itself, and we checked that on EWG's site rather than taking it from the label. Zinc oxide actives, no oxybenzone or avobenzone, and no recall in CPSC records when we searched in August 2026.
- Best for
- Mineral sunscreen for fair or sensitive skin where a heavy white cast is the usual dealbreaker.
- Skip if
- You need a sunscreen certified for a specific school or camp program — check that program's list rather than relying on the brand's reputation.
Reviewed by Dan Golden · September 2026
Company facts
- What they make
- sunscreen, feeding
- Where it's made
- Founded in 2007 by Kevin Brodwick, who came to it from a biotechnology and preventative- medicine background, and operated from Austin, Texas under the Think family of brands (Thinkbaby and Thinksport). Its sunscreens use mineral actives and the company states its products are made without PABA, parabens, phthalates, BPA, oxybenzone and avobenzone.
The company behind Think Operations, LLC (dba Thinkbaby / Thinksport)
- Founded
- 2006
- Headquarters
- Austin, Texas
- Ownership
- Subsidiary
Parent company sets the ceiling on policy.
Safety breakdown
No CPSC recall records and no FDA enforcement records found. Thinkbaby sunscreens have long-standing low hazard ratings in EWG's Sunscreen Guide, and EWG VERIFIED status CONFIRMED on EWG's own register (2026-08-24) — five thinkbaby products listed, including Clear Zinc Sunscreen Lotion SPF 50 (sensitive skin) and SPF 30. Two of the five are marked "old formulation" on EWG's listing. No California Proposition 65 notices name this brand (CA AG register swept 2026-08-22).
Verified certifications
- EWG Verified
Certifications are listed by name and checked against the certifier's own database where one exists.
Thinkbaby on SafeMama
3 products reviewed · 4 lists · 1 SafeMama Pick
- 3
- products reviewed
- 1
- SafeMama Picks
- 0
- we'd skip
- 4
- best-of lists
No CPSC recall records and no FDA enforcement records found. Thinkbaby sunscreens have long-standing low hazard ratings in EWG's Sunscreen Guide, and EWG VERIFIED status CONFIRMED on EWG's own register (2026-08-24) — five thinkbaby products listed, including Clear Zinc Sunscreen Lotion SPF 50 (sensitive skin) and SPF 30. Two of the five are marked "old formulation" on EWG's listing. No California Proposition 65 notices name this brand (CA AG register swept 2026-08-22).
A brand tier is a summary, never a verdict — always read the product page. How tiers are calculated
Where this brand appears
- Our PickThe best natural sunscreen for pale kidsThinkkids Kids Sunscreen SPF 50+, Mineral Formula, Water Resistant, 3 Fl Oz | Water resistant, reef friendly, zinc oxide mineral SPF 50+ mineral sunscreen with broad-spectrum UVA/UVB protection · updated Nov 2026
- CitedNatural mineral sunscreen, explainedThinkkids Kids Sunscreen SPF 50+, Mineral Formula, Water Resistant, 3 Fl Oz | Water resistant, reef friendly, zinc oxide mineral SPF 50+ mineral sunscreen with broad-spectrum UVA/UVB protection · updated Nov 2026
- ListedThe non-toxic sunscreen cheat sheetThinkkids Kids Sunscreen SPF 50+, Mineral Formula, Water Resistant, 3 Fl Oz | Water resistant, reef friendly, zinc oxide mineral SPF 50+ mineral sunscreen with broad-spectrum UVA/UVB protection · updated Nov 2026
- ListedThe best natural sunscreen for the whole familyThinkkids Kids Sunscreen SPF 50+, Mineral Formula, Water Resistant, 3 Fl Oz | Water resistant, reef friendly, zinc oxide mineral SPF 50+ mineral sunscreen with broad-spectrum UVA/UVB protection · updated Nov 2026
Thinkbaby products we track
Thinkbaby Baby Sunscreen SPF 50+, Mineral Formula, Water Resistant, 6 Oz
Thinksport Mineral Sunscreen SPF 50+ Zinc Oxide, Water Resistant, 6 Fl Oz
Recall history
No recalls found. We checked CPSC and FDA recall databases as of September 15, 2026 and found no recalls for this brand. Recall databases update continuously — if you own a recalled product, the official notice is always the source to follow.
Look this brand up elsewhere
Independent places to check a brand's record — we link them, they don't pay us.