Our verdict
RecommendedEach & Every is a founder-run Cincinnati company started by two Procter & Gamble deodorant people who went and made the product they could not buy, and the formula reflects it: six base ingredients, the full list published, no aluminum and — unusually for a natural deodorant — no baking soda, which is the ingredient that causes most of the irritation complaints in this category. The record behind it is genuinely empty: no CPSC recalls, no FDA enforcement records, no California Proposition 65 notices, and no federal docket of any kind. And the certification checks out on the certifier's own register rather than on the label: EWG's EWG VERIFIED program page for this brand lists eight of its deodorants, including "Each & Every Deodorant, Unscented & Fragrance Free" — and the product we link is the unscented stick, sold by Each and Every, whose own Amazon scent selector reads "Scent: Unscented". A certification read on the register plus an empty record is what this file's rubric asks for. Two things to keep straight: EWG's Skin Deep scores for these products are a hazard rating, not the certification, and the two must never be conflated; and the register lists products by scent, so a different variant is a different question.
- Best for
- Someone who reacts to baking soda in natural deodorant — this is one of the few aluminum-free sticks built to avoid it — and who wants the whole ingredient list published rather than a "fragrance" catch-all.
- Skip if
- You need an antiperspirant. This is a deodorant only; it addresses odor and does nothing about wetness, which is the entire point of the aluminum it leaves out.
Reviewed by Dan Golden · September 2026
Company facts
- What they make
- deodorant, body care
- Where it's made
- Founded in Cincinnati in 2017 by Lauren Lovelady and Mikah Coffindaffer, both Procter & Gamble veterans — Lovelady a former brand manager on Secret and Old Spice, Coffindaffer a product developer and scientist — who formulated the deodorant themselves after concluding the natural segment was underserved. The deodorant is built on a short base of six ingredients including tapioca starch and ozokerite, with no aluminum and no baking soda. Where the products are actually manufactured is not disclosed by the company and was not established.
The company behind Each & Every Company
- Founded
- 2017
- Headquarters
- Cincinnati, Ohio, United States
- Ownership
- Independent
No outside owner who can reset the standards.
Safety breakdown
No CPSC recall records, no openFDA drug enforcement records, and no California Proposition 65 60-day notice naming this brand (register swept 2026-09-25 on both the alleged-violator and product fields; the only near-matches on 'Each &' are unrelated 'Beach &' entries). A CourtListener RECAP search returns zero dockets for the brand. Each & Every is listed on PETA's Beauty Without Bunnies register, which records a company's own signed assurance against animal testing rather than an audit. THE EWG VERIFIED CLAIM IS CONFIRMED ON EWG'S OWN REGISTER, read in a browser on 2026-09-25: the program page for this brand lists eight Each & Every deodorants, among them "Each & Every Deodorant, Unscented & Fragrance Free". The cataloged product B07W4F2ZT4 is the unscented stick — Amazon's own scent selector on that listing reads "Scent: Unscented" and the seller is "Each and Every" — so the register entry and the product we link line up. Note ewg.org serves a Cloudflare bot challenge to automated requests and returns 403 to every path, so this cannot be re-checked by script; re-verification needs a browser. Separately, several Each & Every products carry EWG Skin Deep hazard ratings; Skin Deep is a rating database, not a certification, and the two should not be conflated in any published copy.
Each & Every on SafeMama
1 product reviewed · 4 lists · 1 SafeMama Pick
- 1
- products reviewed
- 1
- SafeMama Picks
- 0
- we'd skip
- 4
- best-of lists
No CPSC recall records, no openFDA drug enforcement records, and no California Proposition 65 60-day notice naming this brand (register swept 2026-09-25 on both the alleged-violator and product fields; the only near-matches on 'Each &' are unrelated 'Beach &' entries). A CourtListener RECAP search returns zero dockets for the brand. Each & Every is listed on PETA's Beauty Without Bunnies register, which records a company's own signed assurance against animal testing rather than an audit. THE EWG VERIFIED CLAIM IS CONFIRMED ON EWG'S OWN REGISTER, read in a browser on 2026-09-25: the program page for this brand lists eight Each & Every deodorants, among them "Each & Every Deodorant, Unscented & Fragrance Free". The cataloged product B07W4F2ZT4 is the unscented stick — Amazon's own scent selector on that listing reads "Scent: Unscented" and the seller is "Each and Every" — so the register entry and the product we link line up. Note ewg.org serves a Cloudflare bot challenge to automated requests and returns 403 to every path, so this cannot be re-checked by script; re-verification needs a browser. Separately, several Each & Every products carry EWG Skin Deep hazard ratings; Skin Deep is a rating database, not a certification, and the two should not be conflated in any published copy.
A brand tier is a summary, never a verdict — always read the product page. How tiers are calculated
Where this brand appears
- Our PickAluminum-Free Deodorant: What's on the Label of Dove, Secret, Degree, Old Spice and Native, and What We'd BuyEach & Every Natural Deodorant, EWG Verified & Vegan (2.5oz) | Fragrance-Free, Aluminum-Free Deodorant for Women & Men with 72-Hour Odor Protection, Baking Soda-Free Deodorant · updated Oct 2026
- CitedThe summer camp kitEach & Every Natural Deodorant, EWG Verified & Vegan (2.5oz) | Fragrance-Free, Aluminum-Free Deodorant for Women & Men with 72-Hour Odor Protection, Baking Soda-Free Deodorant · updated Oct 2026
- ListedSafer deodorant cheat sheetEach & Every Natural Deodorant, EWG Verified & Vegan (2.5oz) | Fragrance-Free, Aluminum-Free Deodorant for Women & Men with 72-Hour Odor Protection, Baking Soda-Free Deodorant · updated Nov 2026
- CitedDeodorantEach & Every Natural Deodorant, EWG Verified & Vegan (2.5oz) | Fragrance-Free, Aluminum-Free Deodorant for Women & Men with 72-Hour Odor Protection, Baking Soda-Free Deodorant · updated Nov 2026
Each & Every products we track
Recall history
No recalls found. We checked CPSC and FDA recall databases as of September 28, 2026 and found no recalls for this brand. Recall databases update continuously — if you own a recalled product, the official notice is always the source to follow.