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Brands & Stores
Every brand whose products we've reviewed gets a page — how many of their products we've tagged, which lists they appear in, and what we'd buy or skip. Brand pages are generated from the product records, so the counts are always current.
- 299
- brands
- 540
- products
- 37
- stores
A brand tier is a summary, never a verdict.Tiers are computed from the products we've already tagged — a brand can have a “Strong record” and still have one product we'd skip, and a brand on watch can make one thing we love. Always read the product page. Brands we've fully reviewed also carry a safety grade — that one is our editorial verdict, and it links to the full review. How brand tiers are calculated
Brands A–Z(14 matches)
- Babo Botanicalsskincare · sunscreen · gear3products5lists0picks0avoid
- BadgerRecommendedbug-spray · sunscreen · gear · skincare · B Corp since 2011; USDA certified organic lines; mineral-only sun care with consistently low EWG hazard ratings.11products10lists1picks0avoid
- BLUE LIZARDsunscreen6products7lists0picks0avoid
- CeraVesunscreen1products3lists1picks0avoid
- COPPERTONEsunscreen1products3lists0picks0avoid
- Earth Mama OrganicsAcceptableskincare · sunscreen · Certified organic (Oregon Tilth), Non-GMO Project Verified, and EWG Verified lines; also Leaping Bunny certified and a National Eczema Association Seal of Acceptance on select products. California Proposition 65 60-day notice AG 2025-04854, filed 2025-12-04 by the Center for Environmental Health, alleges lead in Earth Mama Baby Mineral Sunscreen Lotion SPF 40 (3 oz) and names EM Organics, LLC, ELEEO Earth Mama, LLC and Whole Foods Market California, Inc. Proposition 65 is a warning-label statute, not a safety standard: the notice alleges the product was sold without a lead warning, and the Attorney General's register recorded no complaint, settlement or judgment on it as of 2026-10-15.6products4lists0picks0avoid
- EltaMDsunscreen1products3lists0picks0avoid
- Eucerinsunscreen2products4lists0picks0avoid
- Green BeaverAcceptableResearch in queue0products0lists0picks0avoid
- Neutrogenasunscreen3products3lists0picks0avoid
- PipetteRecommendedResearch in queue0products0lists0picks0avoid
- Sun Bumsunscreen1products2lists0picks0avoid
- ThinkbabyRecommendedsunscreen · No CPSC recall records and no FDA enforcement records found. Thinkbaby sunscreens have long-standing low hazard ratings in EWG's Sunscreen Guide, and EWG VERIFIED status CONFIRMED on EWG's own register (2026-08-24) — five thinkbaby products listed, including Clear Zinc Sunscreen Lotion SPF 50 (sensitive skin) and SPF 30. Two of the five are marked "old formulation" on EWG's listing. No California Proposition 65 notices name this brand (CA AG register swept 2026-08-22).
3products4lists1picks0avoid
- Vanicreamdeodorant · sunscreen2products2lists0picks0avoid
How brand tiers are calculated
Tiers derive from the SafeMama Scores and recall records of a brand's tagged products — nothing is assigned by hand, and a tier updates the moment its products do.
- On watchAny product currently under an active recall.
- Not yet ratedNo products with a computed SafeMama Score yet.
- Strong recordEvery scored product sits in the Safer-choice band (80 or above).
- Mixed recordAnything else — at least one scored product below 80.
The score formula itself is published at how we choose.