Privacy notice

If you just read the site: page analytics — which pages were viewed, how you arrived, roughly where in the world the visit came from, what kind of device, and how a page was scrolled and clicked. Two of the tools below use first-party cookies so a repeat visit counts once. This is not tied to a name, an account, or an advertising profile, and you can turn it off (see cookie preferences).

If you give us your email: the address itself, which page you submitted it from, the date, and a one-way hash of your IP address. The IP hash exists to stop bots and to evidence that a real person consented — we do not store your raw IP address, and the hash cannot be turned back into one.

The ZIP check needs no account; your ZIP is sent to our data partner, Defensible Homes, to look up your area. The personalized report needs a free account. If you build one, we save to that account the address you typed, your answers (kids' age bands, own or rent, pets, whether anyone has asthma) and the report we build. We send the address and answers to Defensible Homes to look up public property records and rank your report, and again if you tap Refresh. To find those records, Defensible Homes sends the address to a property-data provider; it shares the address alone, never your answers or your name. Defensible Homes keeps a copy of the report it generated, with the address stored only as a one-way hash. We do not use these for advertising and we do not sell them. To have a report or your account removed, email hello@safemama.com.

• Anything about your children.No names, no birth dates, no photos. If we ever ask about a child's stage, it will be a broad age band you choose from a list, and it will be optional.
• No advertising identifiers. When you click a link to a shop, our affiliate network records that click so a resulting purchase can be credited to SafeMama. That is the only cross-site tracking on this site, and it is described under Affiliate links and Cookies below.
• No payment information. SafeMama does not process payments — purchases happen entirely on the retailer's own site.
• We do not sell or rent your information to anyone. There is no version of this we do.

• Rybbit — Privacy-focused page analytics — no cookies, no cross-site tracking. rybbit.io
• Google Analytics — Page analytics — which pages are read and how people find them. Sets first-party cookies (_ga) so a repeat visit counts once. Not used for advertising. policies.google.com/technologies/partner-sites
• Microsoft Clarity — Heatmaps and session replays that show where a page is confusing. Text typed into form fields is masked. Sets first-party cookies (_clck, _clsk). privacy.microsoft.com/privacystatement

When you click a product link, you leave SafeMama for the retailer's site, and their privacy policy takes over from there. The link carries a tag identifying SafeMama as the referrer so we can be credited for the sale — it does not carry anything about you. How that arrangement works is on our disclosure page.

Links we did not set up ourselves may be monetized by Skimlinks, an affiliate network. Clicking one sends you via a Skimlinks redirect, which attaches a referral code and sets a cookie so that a purchase can be credited to SafeMama, before passing you on to the shop. What Skimlinks collects is governed by its own privacy policy, linked above. It has no access to your email address or anything else you give us directly.

We run no ad network and set no advertising cookies. Google Analytics and Microsoft Clarity, listed under Analytics, set first-party cookies to count visits. The affiliate network described above sets a cookie when you click through to a shop so that a resulting purchase can be credited to us. Signing in to the admin area sets a session cookie, but that applies to site staff, not readers. Some pages remember small preferences — like which items you have checked off a list — in your own browser's local storage. That never leaves your device and we cannot read it.

• Unsubscribe from any email using the link in it. We honor it promptly and we do not make you explain yourself.
• Ask what we hold on you, and we will tell you.
• Ask us to delete it, and we will, except where we are required to keep a suppression record so we do not accidentally email you again.

Depending on where you live you may have additional rights under laws such as the GDPR or the CCPA/CPRA. We extend the choices above to everyone regardless of location, because having two tiers of privacy seemed like a strange thing to build.

SafeMama is written for parents and caregivers, not for children. It is not directed to children under 13 and we do not knowingly collect personal information from them. If you believe a child has given us information, write to us and we will delete it.

If this notice changes in a way that affects what we collect or how we use it, we will update the date at the top and, where the change is significant, say so to subscribers directly rather than hoping you re-read this page.

Privacy questions, data requests, and deletion requests: hello@safemama.com.