It started as a blog. Then a lot of parents showed up.

1. 2007

   A blog, in one place

   A first-time mom, Katherine, spent hours researching BPA, phthalates and toy recalls across a dozen sites. She figured she wasn’t the only parent doing it, so she put it all in one place and called it SafeMama.

2. The early years

   Other parents joined in

   Readers wrote in, the questions got bigger, and the blog was picked up by outlets like The Bump, the Chicago Tribune and Fortune. It stopped being one person’s notebook.

3. Over the years

   Many hands, one mission

   Writers, parents and researchers have all contributed to SafeMama since then, among them Kristie, a longtime reader who helped out when her own kids were small. The site has had many caretakers. The goal never changed.

4. Today

   Millions of families

   What began as a blog now helps millions of families find safer products, from our Cheat Sheets to recall tracking to ingredient guides, backed by named sources and a published method.

Real people have written SafeMama since 2007. The site has had several caretakers; their work is still here, and we credit it by name.

Product safety information for families is either alarming or useless. One search tells you everything in your house is poisoning your child; the next tells you not to worry about anything. Both are exhausting, and neither helps you decide what to put in the cart.

SafeMama sits in between. We are specific about what the evidence supports, honest about what it does not, and clear about the tradeoffs — including cost, because a safer option a family cannot afford is not advice, it is a lecture.

Parents who have about ninety seconds and a baby on one hip. We lead with the answer. If you want the reasoning, the citations, and the tradeoffs, they are always one scroll down — but you should never have to read an essay to find out which sunscreen to buy.

• We don't test in a lab. We tell you who did. Every claim traces back to a regulator, certifier, watchdog, or medical body in our public Sourcesregistry, along with our notes on each one's independence and limits.
• Our criteria are published. The scoring formula behind every product is written out in full at how we choose. It is computed, not hand-assigned.
• Every claim traces to a named source, not just our word. See who they are and check the sourcing yourself at sources & contributors.
• Drafts are AI-researched, gate-checked, and human-reviewed before anything publishes — see how we work, in detail.
• We say when something is fine. Not every product is a hazard, and treating everything as one is its own kind of dishonesty.

SafeMama is reader-supported through affiliate commissions, and some placements are paid. None of that touches which products we recommend or what a product scores. The full accounting is on our disclosure page.

It is not medical advice. We inform choices; we do not diagnose, prescribe, or replace your pediatrician. When a question is genuinely medical, the right answer is to ask a clinician who knows your child, and we will say so.

Corrections come first — if we have something wrong, a product is discontinued, or we missed a recall, tell us and we will fix it. For that, for partnership questions, or for anything else: hello@safemama.com.