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Brands & Stores
Every brand whose products we've reviewed gets a page — how many of their products we've tagged, which lists they appear in, and what we'd buy or skip. Brand pages are generated from the product records, so the counts are always current.
- 299
- brands
- 540
- products
- 37
- stores
A brand tier is a summary, never a verdict.Tiers are computed from the products we've already tagged — a brand can have a “Strong record” and still have one product we'd skip, and a brand on watch can make one thing we love. Always read the product page. Brands we've fully reviewed also carry a safety grade — that one is our editorial verdict, and it links to the full review. How brand tiers are calculated
Brands A–Z
- 365 by Whole Foods Marketfood-dyes · bpa-canned3products4lists0picks0avoid
- Ahimsafood-storage1products1lists1picks0avoid
- AirChekResearch in queue1products0lists0picks0avoid
- AirthingsResearch in queue1products1lists0picks0avoid
- All-CladResearch in queue1products0lists0picks0avoid
- ALVAgear2products2lists0picks0avoid
- Amy'sbpa-canned3products2lists0picks0avoid
- Ancient Mineralsdeodorant1products1lists0picks0avoid
- Annie's Homegrownfood-dyes2products2lists1picks0avoid
- AnolonResearch in queue1products0lists0picks0avoid
- APEC WATERwater1products2lists0picks0avoid
- Aqua LEISUREResearch in queue1products0lists0picks0avoid
- AquablissAcceptablewater · We found no recall under Aquabliss, AquaBliss Inc or Adnomix in CPSC's recall database, searched by recall title, manufacturer and product name, or in openFDA's food, drug and device enforcement data as of 2026-10-12. No California Proposition 65 60-day notice — a notice under the state's warning-label law — names Aquabliss or Adnomix as an alleged violator in the Attorney General's register as of the same date. No third-party certification: NSF's Drinking Water Treatment Units listing returns "No Matching Products Found" for the company names Adnomix and Aquabliss and for the trade name Aquabliss; NSF's listing for NSF/ANSI 177 (shower filtration) does not include the brand; IAPMO R&T's product listing directory returns no record for either name; and WQA's Gold Seal product finder returns "No results" for both. The brand's own product page claims none of these. Corporate record: USPTO shows the AQUABLISS registration renewed in 2026 with Adnomix, Inc. (British Virgin Islands) as owner and no assignment recorded; Amazon's seller disclosure names AquaBliss Inc in Wilmington, Delaware. A search of federal dockets on CourtListener as of 2026-10-12 found none in which either company is a party.
1products2lists0picks0avoid
- Aquasanawater1products2lists0picks0avoid
- AssuTestResearch in queue1products0lists0picks0avoid
- ATTITUDERecommendedcleaning · deodorant · skincare · EWG VERIFIED across a broad range of cleaning products — EWG's own register lists a dozen or more ATTITUDE items, including several all-purpose cleaners, dishwashing liquids and laundry detergents (checked 2026-08-24). That is materially wider coverage than most brands claiming the same mark. The company also claims FSC certification for its cardboard packaging and PETA cruelty-free status; it does NOT claim ECOLOGO on its own site, despite retailer listings that say so. Not an EPA Safer Choice partner (EPA's own dataset checked 2026-08-24, zero listings) — not a mark against it, just a different certification route. Formulated and manufactured in the company's own facilities. No CPSC recall records — the four query hits (2007-2010 apparel and a 1983 air pistol) are word-match false positives on the common word "attitude", not ATTITUDE recalls. No California Proposition 65 notices name this brand (CA AG register swept 2026-08-22).
9products7lists3picks0avoid
- Avocado Green Mattresssleep6products7lists0picks0avoid
- AWARAsleep1products2lists0picks0avoid
- Babo Botanicalsskincare · sunscreen · gear3products5lists0picks0avoid
- BabyganicsResearch in queue1products0lists0picks0avoid
- BabyGanicsResearch in queue1products0lists0picks0avoid
- babylettoAcceptablesleep · nursery · We read the Consumer Product Safety Commission's notice 25-392 (17 July 2025): babyletto Kiwi Electronic Recliner and Swivel Gliders with USB port, about 9,030 units in the U.S. and about six in Canada, sold May 2023 to February 2025 for about $800; the USB module can overheat and spark; 37 reports of overheating, smoking or sparking including one minor injury, no fires or property damage reported; the remedy is a free repair kit. A search of CPSC's recall database for babyletto in the recall title returned nothing, and a product-name search returned only that recall (as of 2026-11-04). We found no crib recall under the babyletto name. The company behind babyletto has older recalls under other brand names, including DaVinci cribs (2015), Million Dollar Baby dressers (2013) and a drop-side crib repair (2010), none involving a babyletto crib. babyletto displays GREENGUARD Gold on its cribs; UL's register is behind a human-verification check we could not complete, so we record it as the maker's claim. babyletto's support page says its paint is lead, phthalate and formaldehyde safe, and that it tests full-size cribs annually to CPSC and ASTM standards; we did not see the test reports. Federal dockets under the company's legal name (CourtListener, 2026-11-04) include two Americans with Disabilities Act website cases (2021 and 2022, both closed) and a telephone-consumer-protection case filed in July 2026. Two other cases, a 2010 case in Oklahoma (Buzadzhi, N.D. Okla. 4:10-cv-00247, closed 2011) and a 2020 case in Massachusetts (Pew, D. Mass. 1:20-cv-11525), we have not read and do not characterize.7products4lists1picks0avoid
- BadgerRecommendedbug-spray · sunscreen · gear · skincare · B Corp since 2011; USDA certified organic lines; mineral-only sun care with consistently low EWG hazard ratings.11products10lists1picks0avoid
- Bambo NatureResearch in queue1products0lists0picks0avoid
- Banana BoatResearch in queue2products0lists0picks0avoid
- BareAcceptablefood-dyes · We found no FDA food enforcement record naming a Bare product as of 2026-10-12, searched under Bare Foods, Bare Foods Co, Bare Snacks and Bare Fruit as recalling firm, and by the word "bare" in the product description across every recalling firm, which returned nothing at all. We found no CPSC record under Bare Snacks or Bare Foods. The parent's record is separate and is not Bare's: openFDA lists 27 recall events (53 records) under Frito-Lay between November 2012 and March 2026 and 19 events (23 records) under PepsiCo between March 2018 and September 2025, and none of those product descriptions names Bare. Two California Proposition 65 60-day notices name Bare products. AG 2020-01022, filed 2020-04-20, alleged lead and cadmium in "Bare – Beet Chips – Sea Salt" and named PepsiCo, Inc. and Nowhere Partners, Corp.; it was settled out of court on 2020-09-14 for a $4,000 civil penalty and $36,000 in fees, with PepsiCo agreeing to stop making or buying the product. AG 2021-00139, filed 2021-01-25, alleged lead in "Bare carrot chips" and named Bare Foods Co. and Target Corporation; it was settled out of court on 2021-05-01 for a $500 civil penalty and $31,000 in fees, with the product to be discontinued by 2021-10-31. Neither reached a court. Proposition 65 is a warning-label statute: a notice alleges that a product was sold without a required warning, not that it was found unsafe, and lead and cadmium are taken up from soil by root vegetables such as beets and carrots. We found no federal docket with Bare Foods or Bare Snacks in the case name on CourtListener as of 2026-10-12.
1products1lists0picks0avoid
- BarkResearch in queue1products0lists0picks0avoid
- Béababpa-canned2products1lists0picks0avoid
- Bee's Wrapfood-storage1products1lists0picks0avoid
- Better LifeResearch in queue1products0lists0picks0avoid
- BiokleenResearch in queue1products0lists0picks0avoid
- BLUE LIZARDsunscreen6products7lists0picks0avoid
- BLUELANDRecommendedcleaning · Certified B Corporation as legal entity One Home Brands, Inc., B Impact Score 110.0 in 2024 (B Lab's own directory). Cradle to Cradle: a MATERIAL HEALTH CERTIFICATE — one category of the Cradle to Cradle standard, not full product certification. EWG VERIFIED covers exactly TWO products on EWG's own register: Dishwasher Detergent (Fragrance-free) and Laundry Detergent Tablets (Fragrance Free) — the Multi-surface Spray Cleaner in the SafeMama catalog is NOT among them. Also EPA Safer Choice, USDA BioPreferred, Climate Label Certified (via The Change Climate Project), Leaping Bunny, Certified Vegan, and a National Eczema Association Seal of Acceptance on Free & Clear laundry. EPA SAFER CHOICE CONFIRMED on EPA's own certified-product dataset: a Safer Choice partner since 2020 with 28 listed products, and — unlike its EWG mark — that list DOES include the Multi-Surface Cleaner in the SafeMama catalog (UPCs 810018390174, 810018393786, 810018398026). No CPSC or FDA records found. No California Proposition 65 notices name this brand (CA AG register swept 2026-08-22).
2products4lists1picks0avoid
- BOLL & BRANCHsleep4products2lists0picks0avoid
- BOTAOgear1products1lists0picks0avoid
- Branch BasicsRecommendedcleaning · Four products listed on MADE SAFE's certified-products register (The Concentrate, Oxygen Boost, Hand Soap fragrance-free, Beeswax Candle) — including The Concentrate, which is the product the SafeMama kit is built on. EWG VERIFIED is also real but NARROWER: EWG's own register lists exactly two Branch Basics products, Dishwasher Tablets (Fragrance Free) and Oxygen Boost, and The Concentrate is not among them. Formula is fragrance-free, preservative-free and fully disclosed. NOT an EPA Safer Choice partner — checked against EPA's own certified-product dataset on 2026-08-24, zero Branch Basics listings. No CPSC or FDA records found. No California Proposition 65 notices name this brand (CA AG register swept 2026-08-22).
1products3lists0picks0avoid
- BRITAwater1products2lists0picks0avoid
- Bumkinsfood-storage2products2lists0picks0avoid
- California BabyAcceptableskincare · No CPSC recall records and no FDA enforcement records found. Manufacturing is in-house at an FDA-registered facility in Los Angeles. No California Proposition 65 notices name this brand (CA AG register swept 2026-08-22). One docketed federal class action over "natural" labeling, resolved 2026-08-30 — see litigation below.
4products3lists0picks0avoid
- California Naturalsskincare1products2lists0picks0avoid
How brand tiers are calculated
Tiers derive from the SafeMama Scores and recall records of a brand's tagged products — nothing is assigned by hand, and a tier updates the moment its products do.
- On watchAny product currently under an active recall.
- Not yet ratedNo products with a computed SafeMama Score yet.
- Strong recordEvery scored product sits in the Safer-choice band (80 or above).
- Mixed recordAnything else — at least one scored product below 80.
The score formula itself is published at how we choose.