Stores / Onda Beauty
Onda Beauty
A single-boutique (Tribeca, NYC) clean-beauty retailer with an online store that ships to the US and several other countries. Curates product-by-product against the "ONDA Beauty Clean Standard," which explicitly bans a named ingredient list while allowing a small synthetic allowance where it improves efficacy — a more nuanced stance than a blanket natural-only rule. Suits shoppers who want an editorially opinionated, smaller catalog over a maximal one.
What it's good at
- Publishes a named banned-ingredients list — parabens, phthalates, PEGs, aluminum compounds, triclosan, talc, mineral oil, formaldehyde, chemical sunscreens, toluene, and synthetic fragrance — and states it evaluates products individually rather than clearing entire brand lines
- States it does not carry every product from every brand it stocks, curating product-by-product against its standard rather than brand-by-brand
Worth knowing first
A single Tribeca, NYC boutique — international shipping outside 4 named countries requires the customer to cover duties.
How we scored it
Publishes a named banned-ingredient list and evaluates every product individually rather than clearing entire brand lines.
Score breakdown
3.0avg /5- Editorial
- 4/5
- Trust
- 3/5
- Value
- 3/5
- Selection
- 2/5
- Shipping
- 3/5
- Service
- 3/5
Named ingredient bans plus an explicit product-by-product (not brand-wide) curation policy is a more disciplined stance than most single-boutique retailers disclose. Source
Standard is published with named ingredients, but no independent audit or third-party certification of compliance was found. Source
Low confidence — no comparative pricing data found. Source
Single boutique with a smaller, more editorially curated catalog than the multi-brand marketplaces in this set; catalog breadth not independently sized beyond the site's own product listing pages. Source
Ships to 4 named countries free over $150 and elsewhere internationally with customer-paid duties — workable but a higher free-shipping bar than most peers here. Source
Low confidence — single-location boutique implies personalized in-store service, but no independent service-quality data was found. Source
The company behind Onda Beauty (Larissa Thomson, sole proprietor)
- Founded
- 2016
- Headquarters
- Tribeca, Manhattan, New York, NY (additional locations: Sag Harbor, NY and Sydney, Australia)
- Ownership
- Independent
No outside owner who can reset the standards.
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