Stores / Follain
Follain
Online clean-beauty and body-care retailer, acquired by Credo Beauty in October 2022 after operating independently from 2013. Its Boston (Beacon Hill) physical store was folded into Credo's own store network at the time of acquisition, and Follain now operates as an online-only sister brand under Credo's ownership, curated to the Credo Clean Standard. Worth listing as a distinct destination since it still runs its own site and product line, but shoppers should know it is not an independent company.
What it's good at
- Explicitly states its products are vetted to the Credo Clean Standard following Credo Beauty's 2022 acquisition of the company
- States all Follain-branded products are vegan and cruelty-free, with a sustainable-packaging commitment
Worth knowing first
Not an independent company — Credo Beauty acquired it in 2022 and folded its only physical store into Credo's network.
How we scored it
Curated to the Credo Clean Standard as a Credo-owned sister brand — same 2,700+ restricted-chemical screen.
Score breakdown
2.7avg /5- Editorial
- 3/5
- Trust
- 3/5
- Value
- 3/5
- Selection
- 2/5
- Shipping
- 3/5
- Service
- 2/5
Curation now derives from the Credo Clean Standard rather than an independent Follain standard, so its editorial identity is secondary to Credo's. Source
Backed by Credo's published standard, but Follain itself discloses no independent verification of its own; low-to-mid confidence. Source
Low confidence — no comparative pricing data found. Source
Now a narrower, largely own-brand catalog (skincare, bath & body, candles) rather than the multi-brand marketplace it was pre-acquisition. Source
Low confidence — no dedicated shipping-policy page found at time of check; scored at category-typical midpoint. Source
Low confidence and flagged: no store locator, no physical presence, and its acquisition-era transition (per multiple trade outlets) makes standalone service quality hard to verify independently. Source
The company behind Credo Beauty
- Founded
- 2014
- Headquarters
- San Francisco, California
- Ownership
- PE-backed
Worth re-checking annually — standards are the asset.
Compare with
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