Stores / Credo Beauty
Credo Beauty
A national clean-beauty retailer with 12 physical stores across California, Illinois, Massachusetts, New York, Oregon, and Washington, plus nationwide online shipping. Curates against The Credo Clean Standard, built on its own "Dirty List" of 2,700+ restricted or prohibited chemicals. Owns and operates Follain as a sister brand since 2022. Suits shoppers who want the most rigorously documented ingredient standard in the category and the option to shop in person.
What it's good at
- The Credo Clean Standard's Dirty List restricts or prohibits over 2,700 chemicals, including nearly all ethoxylated ingredients (PEGs, SLES) except phenoxyethanol, and 1,000+ animal-derived ingredients where plant/mineral/synthetic alternatives exist
- Requires brand partners to submit to safety testing (stability, preservative efficacy, HRIPT human safety testing) and contaminant screening for heavy metals and PFAS as a condition of listing
- Certified B Corporation (listed as Credo Production Inc.), with a disclosed overall B Impact score of 109.1 against a 50.9 median for ordinary businesses completing the assessment
Worth knowing first
Premium pricing is typical of this retail tier — no low-price positioning.
How we scored it
The Credo Clean Standard restricts 2,700+ chemicals and mandates brand-side safety/contaminant testing before any product is listed.
Score breakdown
4.2avg /5- Editorial
- 5/5
- Trust
- 5/5
- Value
- 3/5
- Selection
- 4/5
- Shipping
- 4/5
- Service
- 4/5
The most granular, publicly documented ingredient standard of any store researched (2,700+ named restricted chemicals vs. a few dozen at mainstream 'clean' badges). Source
B Corp certification is independently verifiable on B Lab's own register, on top of a published restricted-ingredient list and mandated brand-side safety/contaminant testing. Source
Low confidence — no comparative pricing data found; premium pricing is typical for the category but not independently verified. Source
12 physical locations plus full online catalog and ownership of the Follain product line gives it one of the broadest footprints in the category. Source
Free shipping on all US orders per the retailer's own standard page, no minimum threshold noted. Source
Physical stores in 6 states offer in-person consultation/service unavailable from online-only competitors; no independent service-quality data found beyond that structural point. Source
The company behind Credo Beauty
- Founded
- 2014
- Headquarters
- San Francisco, California
- Ownership
- PE-backed
Worth re-checking annually — standards are the asset.
Look this store up elsewhere
Independent places to check a store's record — we link them, they don't pay us.
Compare with
AilleaMixed recordSkincare & personal care · RegionalEvery product vetted
Beauty HeroesMixed recordSkincare & personal care · Ships internationallyEvery product vetted
FollainMixed recordSkincare & personal care · Ships US-wideEvery product vetted
Onda BeautyMixed recordSkincare & personal care · Ships internationallyEvery product vetted
The Detox MarketStrong recordSkincare & personal care · Ships internationallyEvery product vetted