Stores / Beauty Heroes
Beauty Heroes
Online-only clean beauty retailer (shop.beauty-heroes.com) that started as a single-brand monthly discovery box and now also sells its full curated catalog a la carte. Screens against one of the more restrictive published ingredient standards in the category, banning ethoxylated ingredients, propylene glycol, phenoxyethanol, and synthetic fragrance outright, on top of everything banned in the EU, Canada, and Japan. Suits shoppers who want the strictest available ingredient bar and don't need a physical store.
What it's good at
- Screens every product against ingredients banned or restricted in the US, EU, Canada, and Japan, then further excludes ethoxylated ingredients, propylene glycol, phenoxyethanol, and synthetic fragrance outright — stricter than each individual region's own bans
- Sells individual products a la carte (not subscription-only) across skin, body, hair, and wellness, filterable by brand and ingredient
Worth knowing first
Online-only, no physical store — and international free shipping requires a $250 order.
How we scored it
Screens every product against ingredients banned in the US, EU, Canada, and Japan, plus further exclusions beyond each region's own bans.
Score breakdown
3.2avg /5- Editorial
- 4/5
- Trust
- 3/5
- Value
- 3/5
- Selection
- 3/5
- Shipping
- 3/5
- Service
- 3/5
One of the more granular published standards found (explicit ethoxylation/propylene glycol/phenoxyethanol exclusions on top of 4-region bans), though it is self-authored rather than third-party audited. Source
Standard is public and detailed, but low confidence on independent verification of compliance — no external certifier or audit found. Source
Low confidence — no comparative pricing data found. Source
Catalog is smaller than Detox Market or Credo; historically built around a single-brand-per-month discovery format rather than breadth-first curation. Source
Free US shipping over $75 is a middling threshold relative to peers; international shipping exists but requires a $250 order. Source
Low confidence — no independent service-quality data found; scored at category-typical midpoint. Source
The company behind Beauty Heroes LLC
- Founded
- 2014
- Headquarters
- Novato, California
- Ownership
- Independent
No outside owner who can reset the standards.
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