Stores / Vitacost
Vitacost
A health, wellness, and household marketplace with 40,000+ products spanning supplements, grocery, beauty, household, and a genuine baby/kids section (feeding, safety, bath, diapering). Formerly owned by Kroger; iHerb completed its acquisition of Vitacost on January 8, 2026, so it is now a sibling storefront to iHerb under the same parent company rather than fully independent — worth flagging since some post-acquisition reviews report reduced stock and slower shipping during the transition.
What it's good at
- Carries a distinct Babies & Kids department covering feeding, safety, bath/skin/hair, diapering, and toys — genuine parenting-relevant breadth, not just relabeled supplements
- Free standard shipping at a $49 order threshold (or just $25 for Vitacost's own brand and Professional Supplements lines), with free 60-day domestic returns
Worth knowing first
iHerb's January 2026 acquisition of Vitacost has come with reviewer-reported stock shortages and slower shipping during the transition.
How we scored it
A general health/household marketplace with no sourced store-wide ingredient-toxicity screen.
Score breakdown
2.3avg /5- Editorial
- 2/5
- Trust
- 2/5
- Value
- 3/5
- Selection
- 3/5
- Shipping
- 2/5
- Service
- 2/5
No independent editorial review or vetting layer found; low-confidence score in the absence of any published curation policy. Source
Post-acquisition Trustpilot reviews specifically describe reduced stock ('over half of products out of stock') and degraded service since the January 2026 iHerb takeover — a recent, checkable, and negative trust signal worth flagging to shoppers. Source
No membership fee required for free shipping, but the $49 threshold is higher than iHerb's $25 and reviewers report previously-stackable discounts no longer combining post-acquisition. Source
40,000+ products is a real, sourced catalog size, but is narrower than Amazon, Walmart, or Target, and post-acquisition reviews report significant recent out-of-stock issues. Source
Reviewers report shipping now taking over a week following the January 2026 ownership transition, down from previously faster service; low-confidence score reflecting a company in active transition. Source
Trustpilot reviews are sharply mixed, with a recurring complaint pattern of unhelpful phone support layered on top of the recent acquisition-related service decline. Source
The company behind iHerb, LLC
- Founded
- 1996
- Headquarters
- Irvine, California
- Ownership
- PE-backed
Worth re-checking annually — standards are the asset.
Compare with
AmazonMixed recordAmazon Prime: $14.99/month or $139/year (discounted $6.99-7.49/mo tiers for students, ages 18-24, and EBT/Medicaid holders); 30-day free trial for new membersMarketplaces · Ships US-wideNot ingredient-screened
iHerbMixed recordMarketplaces · Ships internationallyNot ingredient-screened
TargetMixed recordTarget Circle 360: $99/year or $10.99/month (discounted $49/year or $4.99/month for verified teachers/military/college students/government-assistance recipients and Target Circle Card holders); 14-day free trialMarketplaces · Ships US-wideNot ingredient-screened
WalmartOn watchWalmart+: $12.95/month or $98/year (Walmart+ Assist, for SNAP/Medicaid/WIC/SSI recipients, is $49/year); 30-day free trialMarketplaces · Ships US-wideNot ingredient-screened