Stores / iHerb
iHerb
A health-and-wellness-focused general marketplace shipping to 180+ countries from logistics centers in the US, South Korea, Hong Kong, and Saudi Arabia. Broader than a single-category supplement shop — carries dedicated Baby & Kids sections spanning feeding, safety (monitors, gates, childproofing), bath/skin care, and maternity — though its core catalog still skews supplements/personal care rather than true general merchandise. In January 2026 iHerb acquired Vitacost from Kroger, so the two stores now share a parent company even though they continue operating as separate storefronts.
What it's good at
- Runs a dedicated Baby & Kids Safety subcategory (monitors, gates, childproofing — 98 products) distinct from general baby products, unusual for a marketplace of this type
- Ships to 180+ countries from four regional logistics centers, making it one of the few general marketplaces genuinely usable outside the US, unlike Amazon (separate country sites), Walmart, and Target (US-only)
- Free US shipping on orders over $25, a lower threshold than Vitacost's $49 general threshold
Worth knowing first
Trustpilot reviews describe chat-only support as slow, and international orders face a higher $30-40 free-shipping threshold than the US.
How we scored it
A health/wellness marketplace selling first-party branded inventory, but with no sourced store-wide ingredient-toxicity screen.
Score breakdown
2.8avg /5- Editorial
- 2/5
- Trust
- 3/5
- Value
- 4/5
- Selection
- 3/5
- Shipping
- 3/5
- Service
- 2/5
No independent editorial review layer found beyond user ratings/Q&A; low-confidence score in the absence of a published curation or vetting policy for listed brands. Source
iHerb sells primarily first-party-sourced branded inventory rather than an open third-party marketplace model, which reduces (but a Trustpilot review sample shows does not eliminate) customer-service and fulfillment complaints; no counterfeit-specific investigative reporting on iHerb was found in this research, unlike Amazon and Walmart. Source
No paid membership required for free-shipping access (unlike Amazon/Walmart/Target/Thrive), and the Rewards program pays $1 per eligible review plus referral credit redeemable against future orders. Source
Deep in supplements/personal care/baby-safety categories but narrower than Amazon, Walmart, or Target for general merchandise outside health/wellness/baby. Source
180+ country reach is a genuine differentiator, but Trustpilot reviews report inconsistent delivery speed, and international orders face a higher $30-40 free-shipping threshold than the US. Source
Multiple Trustpilot reviews describe the chat-only support channel as slow and unhelpful, a specific and checkable complaint pattern. Source
The company behind iHerb, LLC
- Founded
- 1996
- Headquarters
- Irvine, California
- Ownership
- PE-backed
Worth re-checking annually — standards are the asset.
Compare with
AmazonMixed recordAmazon Prime: $14.99/month or $139/year (discounted $6.99-7.49/mo tiers for students, ages 18-24, and EBT/Medicaid holders); 30-day free trial for new membersMarketplaces · Ships US-wideNot ingredient-screened
TargetMixed recordTarget Circle 360: $99/year or $10.99/month (discounted $49/year or $4.99/month for verified teachers/military/college students/government-assistance recipients and Target Circle Card holders); 14-day free trialMarketplaces · Ships US-wideNot ingredient-screened
VitacostOn watchMarketplaces · Ships US-wideNot ingredient-screened
WalmartOn watchWalmart+: $12.95/month or $98/year (Walmart+ Assist, for SNAP/Medicaid/WIC/SSI recipients, is $49/year); 30-day free trialMarketplaces · Ships US-wideNot ingredient-screened