Stores / Serenity Kids
Serenity Kids
Primarily a brand, but it runs a genuine direct-order store off its own site — full catalog of protein-forward baby food pouches, grain-free puffs, and A2 toddler formula, with a self-service subscribe-and-save program. Suits parents specifically looking for higher-protein/ethically-sourced-meat baby food rather than fruit-and-veggie-only purees.
What it's good at
- Runs a full self-serve subscription store (not just brand-through-retailers) — 15% off every order across its entire pouch/puff/formula catalog, with self-service skip, swap, and cancel
- 34 Serenity Kids products are listed on Clean Label Project's own certified-products register
Worth knowing first
Price per pouch runs well above supermarket pouch brands.
How we scored it
Sells only its own line — 34 products independently listed on Clean Label Project's register.
Score breakdown
3.5avg /5- Editorial
- 4/5
- Trust
- 4/5
- Value
- 3/5
- Selection
- 3/5
- Shipping
- 3/5
- Service
- 4/5
Confirmed real direct-order store experience (not just a brand sold through retailers), with a dedicated subscription flow. Source
Verifiable on Clean Label Project's own register (34 products). Source
15% off every subscribed order, no membership fee, free shipping over $65. Source
Pouches, puffs, and toddler formula — narrower than fresh-meal competitors like Little Spoon. Source
Domestic US shipping via own portal; no explicit Alaska/Hawaii policy found on the site (low confidence). Source
"Cancel Anytime," swap flavors, or change delivery dates at any time per the subscription page. Source
The company behind Serenity Kids, Inc.
- Founded
- 2016
- Headquarters
- Austin, Texas, USA
- Ownership
- PE-backed
Worth re-checking annually — standards are the asset.
Look this store up elsewhere
Independent places to check a store's record — we link them, they don't pay us.
Compare with
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CerebellyStrong record~10% off first baby/toddler food order, per a third-party coupon aggregator (not independently confirmed on cerebelly.com)Meal & baby food · Ships US-wideEvery product vetted
Little SpoonStrong recordMeal & baby food · Ships US-wideEvery product vetted
Nurture LifeMixed recordPartner-referral landing page advertises up to 50% off the first box (promo varies by referral source/link)Meal & baby food · Ships US-widePartly vetted
Once Upon a FarmMixed record40% off first subscription order with code SUB40Meal & baby food · Ships US-wideEvery product vetted
Tiny OrganicsMixed record20% off first order with code NEW20Meal & baby food · Ships US-widePartly vetted