Stores / Once Upon a Farm
Once Upon a Farm
A B Corp-certified organic baby and kids' food company selling refrigerated purees, frozen meal starters (absorbed from its 2021 acquisition of Raised Real), oat bars, and pantry snacks direct-to-consumer with a flexible subscription. Suits parents wanting the widest format range — purees through toddler frozen meals — from one storefront.
What it's good at
- Independently listed on Clean Label Project's own certified-products register (46 products) — the same purity-testing standard used to verify Little Spoon and Cerebelly
- Certified B Corporation with a published B Impact Score of 102.2 (vs. a 50.9 median for ordinary businesses), verifiable directly on B Lab's own directory
Worth knowing first
Independent lab testing (Lead Safe Mama) found trace arsenic and cadmium in specific 2024 lots of an oat bar and a snack — below regulatory action levels, but worth knowing.
How we scored it
Sells only its own organic line — 46 products CLP-certified, B Corp verified; note independent lab testing found trace contaminants in specific 2024 lots (see the trust score above).
Score breakdown
3.5avg /5- Editorial
- 4/5
- Trust
- 3/5
- Value
- 3/5
- Selection
- 4/5
- Shipping
- 3/5
- Service
- 4/5
Broadest format range of any store researched (pouches, frozen meals, bars, pantry snacks) after absorbing Raised Real's frozen line. Source
CLP-certified and B Corp-verified, but independent third-party lab testing by Lead Safe Mama (tamararubin.com) found detectable arsenic/cadmium traces in specific 2024 lots of an oat bar and a snack product — below regulatory action levels, but worth noting rather than omitting. Source
Up to 26% off recurring subscription orders, plus a 40%-off first-subscription promo code. Source
Widest product-format range researched, organized by Baby/Toddler/Kid age tiers. Source
Nationwide US subscription delivery; no explicit Alaska/Hawaii detail found (low confidence). Source
Cancel or adjust anytime, plus a loyalty points (SEEDS) program. Source
The company behind Once Upon a Farm, PBC
- Founded
- 2015
- Headquarters
- Berkeley, California
- Ownership
- Public company
Claims sit in audited filings, not marketing copy.
Look this store up elsewhere
Independent places to check a store's record — we link them, they don't pay us.
Compare with
Amara Organic FoodsMixed record40% off first subscription order (promo period observed running through Aug 31; dates likely rotate)Meal & baby food · Ships US-wideEvery product vetted
CerebellyStrong record~10% off first baby/toddler food order, per a third-party coupon aggregator (not independently confirmed on cerebelly.com)Meal & baby food · Ships US-wideEvery product vetted
Little SpoonStrong recordMeal & baby food · Ships US-wideEvery product vetted
Nurture LifeMixed recordPartner-referral landing page advertises up to 50% off the first box (promo varies by referral source/link)Meal & baby food · Ships US-widePartly vetted
Serenity KidsStrong record15% off every order via Subscribe & Save, free shipping on orders $65+, no membership feeMeal & baby food · Ships US-wideEvery product vetted
Tiny OrganicsMixed record20% off first order with code NEW20Meal & baby food · Ships US-widePartly vetted