Stores / Grove Collaborative
Grove Collaborative
A large curated eco-marketplace (Grove's own house brands plus outside sustainable brands) sold through a membership model, covering cleaning, laundry, personal care, baby, and pet. Suits a household that wants one-stop ordering with sustainability vetting already done for them, and is willing to opt into (or actively decline) a paid membership tier.
What it's good at
- Certified B Corporation, recertified with a B Impact Assessment score of 100.9 (median for ordinary businesses completing the assessment is ~50); one of a small percentage of B Corps certified 10+ years
- States it has been plastic-neutral since 2020, having recovered more than 15 million pounds of nature-bound single-use plastic through partner cleanup programs, matched against plastic shipped to customers
- Assortment spans roughly 3,000+ vetted products across 240-350+ external brands plus Grove's own house lines, giving real breadth rather than a single-brand catalog
Worth knowing first
Non-VIP shipping is $4.99-$7.99 per order below $79 — the membership fee is where the real value is.
How we scored it
A curated eco-marketplace with a strong sustainability/B Corp record, but no sourced claim that every listed product passes an ingredient-toxicity screen.
Score breakdown
3.8avg /5- Editorial
- 4/5
- Trust
- 5/5
- Value
- 3/5
- Selection
- 5/5
- Shipping
- 3/5
- Service
- 3/5
Long track record as a curated eco-home marketplace with independent B Corp verification, not just a single-brand storefront. Source
B Corp recertified at a well-above-median score, plus a publicly reported, quantified plastic-neutrality claim rather than a vague sustainability statement. Source
VIP membership is $29.99/year (with a common $14.99 first-year promo); non-members pay $4.99-$7.99 shipping per order, so the value case depends on committing to membership. Source
3,000+ products across 240-350+ brands is one of the largest curated assortments among stores researched. Source
VIP members get free shipping at $29+; non-VIP free-shipping threshold is $79+, otherwise $4.99-$7.99 per order — meaningfully worse than most researched stores for non-members. Source
Membership auto-renews and has generated visible customer confusion/complaints about being charged $29.99 without clear notice; flagging as a real service friction point rather than assuming best case. Source
The company behind Grove Collaborative Holdings, Inc.
- Founded
- 2012
- Headquarters
- San Francisco, California, USA
- Ownership
- Public company
Claims sit in audited filings, not marketing copy.
Look this store up elsewhere
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