Stores / Misfits Market
Misfits Market
A nationwide online grocer that sells "cosmetically imperfect," overstock and surplus produce — most of it certified organic — plus a broader pantry/grocery catalog, at a discount to retail. Since 2022 it also owns and, as of June 2026, has folded in Imperfect Foods (imperfectfoods.com remains live but is now the same company). Suits budget-conscious households comfortable with a rotating, less-predictable produce selection in exchange for lower prices.
What it's good at
- States the vast majority of its fresh produce is certified organic and non-GMO, and marks organic items clearly on the site so shoppers aren't guessing
- Produce boxes run roughly 30% below typical supermarket prices for organic/non-GMO produce, per its own published Mischief ($22 for 10-13 lb) and Madness ($35 for 18-22 lb) box pricing
Worth knowing first
Produce selection rotates and isn't shoppable item-by-item — you get what's in that week's box.
How we scored it
States the 'vast majority' of its produce is organic — explicitly not all, and its broader pantry catalog isn't organic-only.
Score breakdown
3.3avg /5- Editorial
- 4/5
- Trust
- 3/5
- Value
- 4/5
- Selection
- 3/5
- Shipping
- 3/5
- Service
- 3/5
Explicit, food-waste-reduction-focused mission with a documented sourcing pipeline (including working with farms transitioning to organic) rather than a generic discount claim. Source
No B Corp or third-party retailer certification found on any register for Misfits Market itself; organic claims rely on the company's own statements about supplier certification rather than a retailer-level register entry. Low-to-moderate confidence. Source
Published box pricing (Mischief $22, Madness $35) plus a low $15 order minimum and flat shipping from $5.99-6.99 is checkable against retail organic produce pricing. Source
Produce selection is deliberately rotating/surplus-based rather than a fixed catalog you can shop item-by-item; a broader pantry/grocery catalog supplements it. Source
Flat shipping fee (not free) starting at $5.99-6.99 by zip code, and a modest $15 order minimum; ships most of the continental US in 2-3 days. Source
No independent service benchmark located; the 2022 layoffs/facility closures during the Imperfect Foods integration suggest some operational strain worth flagging. Low confidence. Source
The company behind Misfits Market, Inc.
- Founded
- 2018
- Headquarters
- Philadelphia, Pennsylvania, US
- Ownership
- Independent
No outside owner who can reset the standards.
Compare with
Azure StandardMixed recordOrganic grocery · RegionalPartly vetted
MOM's Organic MarketStrong recordOrganic grocery · RegionalEvery product vetted
Sprouts Farmers MarketMixed recordOrganic grocery · Ships US-widePartly vetted
Thrive MarketMixed recordAnnual membership $59.95/yr or $12/mo; free shipping over $49 (groceries) / $99 (frozen)Organic grocery · Ships US-widePartly vetted