Cradle to Cradle Certified
What it is
Cradle to Cradle Certified is a multi-attribute product certification from the nonprofit Cradle to Cradle Products Innovation Institute, scoring products Bronze through Platinum across five categories.
What it covers
Material health (chemical safety of every ingredient), product circularity, clean air and climate, water and soil stewardship, and social fairness — for furniture, personal care, cleaning, textiles, and building products.
How to verify
Browse the Institute's certified-products registry at c2ccertified.org/certified-products and confirm the product, version, and certification level. The registry is interactive (JavaScript required).
How SafeMama uses it
Certification and level render as a text badge on product cards; material-health level is a strong positive signal in category guides. Unusually, the Institute explicitly permits media use of its general program logo, though SafeMama's site-wide policy remains name-only.
Limitations / conflicts
Levels are version-specific and lapse; a Bronze overall score can mask a lower category score. The Institute is fee-funded by the companies it certifies.
Verify it yourself
Don't take our word for it — check the source directly. Certifications lapse and data changes; the official database is always the current answer.
Worth knowing
- Certification levels (Bronze-Platinum) are per product version; verify current status in the registry